What better strategy can there be than to learn from some of the world’s best marketing minds? When you leverage ideas from a recognized authority that gives you insight you didn’t have, you are tapping into some real think power that can change your perspective. It’s also a great way to test your best thinking against the best thinkers. Here are some of my favorites.
“No great marketing decisions have ever been made on quantitative data”
– John Scully
“Unless your campaign has a big idea, it will pass like a ship in the night”
– David Ogilvy
“Your premium brand had better be delivering something special, or it's not going to get the business”
– Warren Buffett
“A market is never saturated with a good product, but it is very quickly saturated with a bad one”
– Henry Ford
"If you don't see yourself as a winner, then you cannot perform as a winner."
– Zig Ziglar
"The best way to predict the future is to create it."
– Peter Drucker
"I find that the harder I work, the more luck I seem to have."
– Thomas Jefferson
"Without promotion something terrible happens… Nothing!"
– P.T. Barnum
“Marketing takes days to learn. Unfortunately it takes a lifetime to master”
– Philip Kotle
“Leadership is not the end of a positioning program. It’s only the start. Leaders are in the best position to exploit opportunities as they arise.”
– Jack Trout