Quality has no fear of time®. Who was the first to say this? Here’s a hint.
(Quill fountain pen)
Quill had quite an endearing idea when its marketing folks penned this line (sorry, couldn’t resist the pun). They thought of a line that said what their company stood for and it was triumphant copy at that.
Quill means quality they said — quality products, quality service and quality people. Quill went on to say, Since 1945 adding more credibility. Short and simple.
Kind of sings doesn’t it? Great copy always does. And it provides the benefit of the brand. Quality. That’s selling!