About Tom Marin

Tom founded the firm in 2005 and is the CEO of the company. Before MarketCues, Tom was the Founder and CEO of a market research and marketing firm in Chicago that he built successfully for 20 years and then sold to a national media corporation. His career spans four decades of day-in, day-out consulting for companies from startups to Fortune 500.

3 Reasons It Is More Difficult to Be a CEO

I became a CEO in 1981, running my firm after working for a dynamic marketing communications firm in Chicago. At that time, there was a growth roadmap that the majority of all corporations followed, and their consultants all knew what they were and how to help clients with them. Examples included writing a business plan [...]

By |2020-04-01T15:00:27-05:00April 1st, 2020|Leadership, Strategic Planning|

Today’s Speed is Fast, But at What Sacrifice?

Photo by chuttersnap CEOs today know things move at the speed of light. They also know the faster things go, the more chance there is for mistakes and miscommunications if their organization is not well defined and aligned. Meeting goals remain paramount to every smart leader, of course. Here are some insights we have learned [...]

By |2020-02-21T15:06:08-05:00February 21st, 2020|Leadership, Strategic Planning|

Rethinking Marathons versus Sprints

The way business is managed today and how much faster things are innovated has changed the type of race you need to run. While marathon thinking has been in place for decades, I think it has been replaced by sprints that allow an organization to rethink and test their strategies quickly. Consider Chicago in 1981. [...]

By |2020-01-13T00:01:36-05:00January 13th, 2020|Leadership, Strategic Planning|

To Rethink or Repeat. That is the question!

All organizations, regardless of their size or type, need to rethink their market strategy to remain current with the marketplace. The reason rethinking is so important is simple. Without it, an organization can quickly fall out of pace with its key customers because the market moves so much faster today than ever before. On the [...]

By |2020-01-11T06:00:49-05:00January 11th, 2020|Leadership, Strategic Planning|

Rethinking Cultural Growth

Healthy organizations are growing organizations. This simple fact works very much like riding a bicycle up a hill. Once you stop pedaling your momentum shifts from up to down! Executive leaders and team members who understand this principle never stop rethinking their organization’s strategy to create a healthy culture because they know sooner than later, [...]

By |2020-01-10T15:40:59-05:00January 10th, 2020|Culture, Leadership, Strategic Planning|

6 Insights Leaders Need To Be Successful

If you always see your organization in its present reality, you’ll never envision a new one! There are six key insights we have learned that all successful leaders know: Any asset brought to an extreme can become a liability. Products and services are a means to an end, they’re not the end goal, so the focus [...]

By |2019-10-30T06:00:24-05:00October 30th, 2019|Leadership|
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