About Tom Marin

Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.

Rethink, It’s Not Just About Your Sales

  Achieving sustainable and scalable sales is the natural output of a successful broad analysis of factors.  A PEST Analysis is commonly used to assess extremely broad factors of Political, Economic, Socio-demographic (social), and Technological. These four factors apply significant pressure and influence on a business’s current and future prospects. Knowing what will provide an [...]

Rethink, The Growth Machine

  Scalability is the natural output of a successfully sustained organization. A healthy organization can weather the storms that often arise from fast growth and is not hampered by a lack of financial resources or internal operational dysfunction. The past decade’s technology has allowed many different types of organizations to increase their growth rate as [...]

Rethink, Fly or Fall

  Your personal strategic elevation usually determines what you produce. The earth’s physical gravity naturally pulls us down just as our failure to develop our leadership ability can. What we think about drives what we typically produce. Trying to develop the best next thing often requires both a right and left brain effort that can [...]

Rethink, Change or Close

  Rethinking strategy is the single most important priority for any leader. Malcolm Gladwell once said, “Transformation isn’t about improving, it’s about rethinking.” I couldn’t agree more. I wrote a book called “Rethink: An Inside Look at Smart Organizational Strategy” here. COVID-19 has been particularly unkind to businesses following patterns of operations and strategy that [...]

Rethinking Culture

  Culture is one of the mysteries that organizations struggle to define and improve.  If you have ever worked in a high-functioning organization, you know that its employees are happy, fulfilled and motivated to excel without being pushed by their manager. These organizations have improved customer service, have increased overall sales and revenue, and improved [...]

Rethinking Data

  Quantitative data is essential to determine the performance of an organization.  It tells you where you have been and is an excellent predictor of where you might end up if you don't change your strategic direction. But you need to ensure that quantitative data doesn't become the sole basis of making strategic decisions. This [...]

Rethinking Change

  CEOs typically drive their organizations to new heights and growth but, in the process can break integration by pitting one group against another.  When CEOs encourage their leadership teams to outsmart the competition, it can produce an unhealthy siloing within the organization. Of course, this is rarely the intention but rather an unintended consequence [...]

Go to Top