Here's some advice learned by many companies who start to use online marketing and social media. > Too much irrelevant information is not a good thing. "I have 5,000 followers on Twitter." Great, but how many are relevant to your business? If the answer is 500 then catapult the other 4,500 and focus on who [...]
Quality has no fear of time®. Who was the first to say this? Here's a hint. (Quill fountain pen) Quill had quite an endearing idea when its marketing folks penned this line (sorry, couldn't resist the pun). They thought of a line that said what their company stood for and it was triumphant copy at [...]
How many fairly well known printers can you name that are no longer with us? I realize there are many reasons why a printer can go out of business, but I also know being extremely well-known does not guarantee longevity. That's because Relevance almost always trumps Knowledge (awareness). That's not to say that being known [...]
Have you surveyed your customer base lately? If yes, good for you! If no, you probably should get started right away. Take a look at www.surveymonkey.com. It's a free online tool that works with just about any web browser and provides you with many built-in tolls such as a survey editor that lets you choose [...]
Have you ever noticed that the top brands are the best understood and the best remembered? There's usually a clear correlation of these two aspects. Last week's Print '09 was a success in many ways … aside from the excellent Chicago weather it was easy for exhibitors to stand out. And many did. (Chicago / [...]
We all work every single day to grow our customer base and overall market image. We use all forms of media to keep our business going (if you're not now you may soon be) including print ads, direct mailings, eBlasts, media sponsorships, conferences, trade shows, PR, website marketing and social media is growing fast. Our [...]
"Business" and "identity" are two words that can be put together to express one thought– especially if you are Metrovista, the printing company in Orlando, Florida. (Metrovista's new corporate id) The design of the logo brings you to an immediate conclusion with the tagline underneath it, "Where Printing Means Business." This printing company realizes how [...]
That was eight years ago and for those of us who were at McCormick Place on that fateful day, I'm sure you've noticed just how much things have changed. I was there then and I'm here now. After walking around and talking to printing executives from various manufacturers, service suppliers, and associations, there are three [...]
It's not often you plan and stage a global brand launch. Maybe you sell printing or packaging services, or both, on a more regionalized basis. Still, you can learn a thing or two from a global player that pulls out all of the stops, all of the tricks, and spares no expense. I'm talking about [...]
It’s a law of business physics I’ve found. Companies without a lot of cash usually get a lot smarter about what they are doing because they realize their time in business may be drawing to an end. Not always, of course, but enough times to mention. The opposite seems to be true as well. A [...]