Organizational relevance is the final step after an organization has been aligned, integrated on all levels, and its awareness is well-known in-house and in the marketplace. When these three drivers are functioning at a high level, then it’s time to address and build an organization’s relevance in its marketplace. Relevance is produced when an organization [...]
Driving business growth is an important issue that is top of mind for all business leaders, regardless of the type of business you’re leading. It’s one of the few goals that both for-profit and nonprofit organizations share. While this issue is top of mind for many due to the shifts that have occurred because of [...]
Most executives think of decision making as a singular event that occurs at a particular point in time. Many call this a pivot or transition. Months into the global pandemic has taught us one large lesson: the world is forever changed and it's not going back to where it once was. When it comes to [...]
The Four P’s of Branding™ is a registered trademark of MarketCues, Inc. The world has shrunk and people are much more informed than ever before, including how well your brand is delivering on its promises. Today, a brand owner has to go far beyond making claims such as high-quality, excellent services, been in business for [...]
Today, companies all have something in common when thinking about how they will meet the new challenges that have been thrust upon them by COVID-19 lockdowns. Leaders and employees are trying to figure out the best ways to stay safe and, stay productive. Peter Drucker once said, “You can’t manage what you can’t measure.” Drucker [...]
We’re often more comfortable with what we know than what we don’t know. And therein lies the problem. It’s the adage in play, “The devil you know versus the devil you don’t know.” This plagues leaders’ thinking who have tremendous difficulty letting go of business practices or directions, which often struggle to embrace new ideas [...]
Most companies' leadership development performance suffers from an inability to motivate team members; uninspiring concepts that are expected to be implemented; ineffective rigid organizational structures; Start/Stop/Continue decisions made by very few executives in the absence of those that are commissioned to carry them out; and too many minor projects in the pipeline. The result is [...]
In a crisis, everyone tends to focus on the here and now, and I get that. It makes sense to put out the fire in your house before you begin designing a new addition! Perhaps though in your organization, there aren’t any fires, and if that’s the case, congratulations! But if you have been planning on [...]
I became a CEO in 1981, running my firm after working for a dynamic marketing communications firm in Chicago. At that time, there was a growth roadmap that the majority of all corporations followed, and their consultants all knew what they were and how to help clients with them. Examples included writing a business plan [...]
What do most people do when they are struggling with a problem or situation? They talk with those they are closest to and who they think are the smartest people they know. I have often done this for years while running my business. The problem with this approach to problem-solving is at the heart of [...]