Brand Trust Leads to Conversion
SEO Management, social media, online marketing, integrated marketing communications are ALL useful and profound media tools that can drive new business to your business.
Of course, it starts with a rock solid brand strategy based on a unique selling differentiation. The key to all of the tactics begins, continues and ends with one essential ingredient: Brand Trust. Without it you aren’t going to sell anything to anyone. That’s why smart companies spend an inordinate of time and resources to make their customer’s experience with their products, services and company as pleasant as they can.
Once this trust relationship has been established, this positioning leads to a familiar funnel with the various stages of sales: Website, Sales Leads, Opportunities, Proposals/Quotes, New Customers:
From strategy to website to customers. Success!
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.