SEO Management, social media, online marketing, integrated marketing communications are ALL useful and profound media tools that can drive new business to your business.
Of course, it starts with a rock solid brand strategy based on a unique selling differentiation. The key to all of the tactics begins, continues and ends with one essential ingredient: Brand Trust. Without it you aren’t going to sell anything to anyone. That’s why smart companies spend an inordinate of time and resources to make their customer’s experience with their products, services and company as pleasant as they can.
Once this trust relationship has been established, this positioning leads to a familiar funnel with the various stages of sales: Website, Sales Leads, Opportunities, Proposals/Quotes, New Customers:
From strategy to website to customers. Success!