Most of the blogs that I write fall into two camps. They are either how to articles or reviews of successful or unsuccessful brand campaigns. So this one is admittedly off the beaten path but holds such interest I frankly couldn’t resist. I’m talking about the movie “FOOD, INC.” that was released last year that [...]
Companies are using software to monitor their employees more and more. With many years of employing all levels of employees and working for companies and watching how they dealt with their employees I have formed an ambivalent posture regarding a ‘big brother’ mentality. Admittedly, I really don’t have one view because I can see the [...]
StarOne Group has announced its new product, “The Drop-Top™” for the beverage, food, personal care, pharmaceutical and chemical packaging that uses its newly patented container closure delivery system. The company claims The Drop-Top is like no other closure and promises it will help solve different problems facing the packaging industry today. The Drop-Top features an [...]
What happened: This past week Le Whif introduced the first breathable, organic chocolate and coffee. According to its creator, David Edwards, a Harvard professor, “Le Whif uses particle engineering to form chocolate in particle sizes that are small enough to to become airborne though too large to enter the lungs.” Flavors include pure chocolate, raspberry [...]
What happened: This month the Wall Street Journal ran an article “App Watch, New York Edition: Fresh Direct” that explained Fresh Direct has introduced the company’s new app so their customers can order from their iPhone. Evidently the company spent some time researching their store’s customers and found that about half of them use the [...]
...and adds something really unique it really stands out. In Buddy Mulled Wine’s case their packaging and follow-up marketing did what it was supposed to do and provided that extra something that put it above the rest: Easy to understand ‘big idea’ Creative design Plus... Showed the product in action Well done!
Thanksgiving, it's the one day that means pretty much the same thing to everyone. It's a time to give thanks for everything we have received. And it's also a time to give something to those we care about. Each year our family celebrates together for these two purposes... And each year we all walk away [...]