The answer to this question could depend as much on when you send your marketing messages as to what type of marketing you use. Recent research shows the best times of day to market are directly related to the type of marketing your organization uses and in what frequency. Doremus and the Financial Times polled [...]
The above chart that was shown at a recent marketing launch showcasing a suite of new media measurement tools as reported in Business Media. The chart visually presents the current condition of Social Media as it relates to those who use social media in their communications: It’s confusing and becoming more complicated daily. Unless you [...]
There are ways that you can absolutely guarantee that your strategic marketing and related communications will be ignored by your key prospects. During a recent brand review I came across a prospective client who had been contacted by our client who had quite a strong point of view about our client’s communications. Here’s an abbreviation [...]
At least not at first. Two words marketers hate to hear are: Opt out. This occurs of course when someone decides that what he or she is reading no longer offers enough value to continue. Although inevitable that some will opt out, there are three things you can do to greatly decrease the number who [...]
If you’re in the marketing business or do your own marketing you know how difficult self-promotion can be. Due to current market conditions many find themselves working on their marketing campaigns and branding programs. Fueled by pressure to publish creative and technical publications and messaging marketers find themselves doing the work they would have outsourced [...]
http://www.youtube.com/watch?v=WdWwqAI6x9A I want to be fair but at the same time I want to focus on reality. The title “Keep me. Protect me. Share me.” along with the other tagline above were the words Kodak chose for its 2005 ad. What a shame they didn’t see past this excellent campaign into their next gigantic breakthrough. [...]
Complaints about not generating enough sales conversions abound. Perhaps you have heard or seen the daily requests from companies that are looking for an “Experienced business development director” who can bring in the bacon! I receive these types of requests from companies as well. It’s quite understandable really, given the current business climate, and it [...]
I am a second-generation brand strategist who has been observing and producing branding programs for three decades. My dad was a partner in an ad agency in Chicago for 25 years before I got out of college. I remember many Saturday mornings going with him to his Michigan Avenue offices and watching him look over [...]
When was the last time you had to respond to a specific criticism over an issue associated with your company or with a perceived product defect and you were at a loss for words realizing that your response needed to be carefully phrased? Difficult questions like these and many, many others often catch people at [...]
Webinars have replaced introductory sales meetings. More and more business people are ‘getting to know’ companies by first attending one or more of their webinars before they respond to a telephone call from an eager beaver sales representative or shake that sales representative’s hand for the first time. Given these facts it is becoming increasingly [...]