Client Success Stories
With offices in the US, China and South America the company was experiencing tremendous growth in its many markets and recognized its need for a new strategic plan. The company engaged MarketCues to implement a SmartPlan360˚ Program™ and to prepare a comprehensive strategic plan on their behalf. One of the primary motivations of the company for engaging MarketCues was to leverage our third-party counsel to assist their CEO, Managing Director and staff with anticipated strategy shifts.
The company re-organized around a Geo-Divisional Structure to provide its clients with the highest level of service with shoes on the ground in the specific geographies the company serves. Industry experts were recruited to assist the company in its representations to potential customers and to service the business once it was developed. MarketCues was engaged in the areas of organizational assessment, change management, overall guidance and specific recommendations that included cloud-based solutions to advance the company’s communications around the globe.
“We are very pleased with the work of MarketCues. They provided us with a fresh look at our company and helped us plan more effectively for our future. I would recommend their planning process to any company interested in continuous improvement and growth.”
Chief Executive Officer
The National Entrepreneur Center was formed by Walt Disney World, University of Central Florida, Orange County Government, and the City of Orlando. They required assistance with their strategic and organizational planning to take their organization to the next level. MarketCues was retained by its Chief Executive Officer and the Board of Directors to provide a Strategic and Organizational 360˚ Assessment.
11 state and federal agencies found their market position and learned to work together as one. MarketCues employed its SmartPlan360˚ Program™ to gather critical business intelligence and benchmark all gathered research data. This program included 3,500 online assessments issued, 35 executive-level interviews, and public forums involving entrepreneurs with public officials and general public feedback from individuals. All of the gathered research was analyzed and scored. This evaluation was included in the final assessment of a strategic growth plan leading to a major reorganization.
“MarketCues gave us critical business information that was both research based as well as gathered from our closest strategic partners and clients. Their approach was unique and quickly brought together many divergent viewpoints into one potent strategic initiative that could be effectively implemented.”
President & CEO
The Texas Engineering Executive Education Institute of The University of Texas at Austin was moving into a major period of change and recognized the need to implement a full transformation. The institute engaged MarketCues to handle an executive consulting engagement that included a 360˚ organizational assessment in the areas of its engineering management, mechanical engineering, software engineering and computer engineering. This multi-month engagement identified intense silos among departments, profound gaps of perception between staff and customers and operations requiring updates.
For this powerful institution MarketCues recommended a Circular Organizational Structure to flatten the organization and allow leaders and the executive team to collaborate more easily and productively. Major updates to existing programs were identified along with several new online Master’s Level Programs. In addition, unifying and integrating marketing and sales into one cohesive program was recommended. And a five-year adaptive plan with annual refinements was implemented with KPI-driven dashboard metrics. These recommendations and many more led to a complete transformation and established a trajectory for growth for years to come.
“MarketCues’ SmartPlan360˚ Program™ was invaluable to quickly benchmark our Institute’s current organizational performance. This provided us with a qualified set of metrics that we could measure and better manage our leadership and product offerings against. Any organization, educational or business will be well served conducting MarketCues’ 360˚ Organizational Assessment.”
Dr. Eric Roe
This successful middle-market insurance agency in its third generation of leadership hit a glass ceiling and wanted to determine the best ways to begin to grow. They had tried several different strategies and marketing programs that enhanced their overall market identity but did not raise their annual revenues, so they wanted to try something different.
A strategic roadmap was designed to both improve the business development of the agency as well as improve its overall operational effectiveness. MarketCues conducted a SmartPlan360˚ Program™ that included a three-phase approach: 1) Assessment of the organization and markets served; 2) Prioritization of strategic initiatives that could be achieved to drive growth given present resources; 3) Mobilize the organization to implement 12 “Success Touch Points” to shore up the most fertile and relevant growth areas. This strategic roadmap was designed to be implemented during the first year and then recalibrate during the second. As a result of this new program, the insurance agency grew 40% within the first year and achieved a 33% average close rate.
“I decided to hire MarketCues because my agency had become stagnant. Immediately, they were able to analyze my business both organizationally and strategically, and provide a clear strategy that has enabled my agency to grow over 40% in the next year. My agency now has a clear direction and a strategic plan on how to achieve the goals we’ve set as well as looking into the future. Having an expert like Tom by my side has made every bit of a difference, and I look forward to continuing to work with him to see what my agency can achieve.”
Chief Executive Officer
The company is a third generation business that owns an organic farm, ranch and an agricultural business in Colorado and Oklahoma. Given its long history the company has built up a strong reputation in its markets and wanted to expand its organic business by adding a packaged goods product line of all natural, all organic fertilizers and soil amendments.
A new packaging division was established using a balanced scorecard approach to growth. MarketCues was engaged to study the packaging market and focused on the sectors of lawn and garden, farm and feed, professional turf and contractors. Using our SmartPlan360˚ Program™, research revealed there was a strong desire among consumers and professional agri-buyers for products made from all organics. MarketCues advised Humalfa to create a brand identification system around the name, “Nature’s Prescription” that included website, packaging, branded marketing literature, and a host of sales support materials. MarketCues also advised to exclusively sell through distributorships to eliminate channel confusion.
“Working with MarketCues is like having a partner who cares as much about your business as you do. We have accomplished a great deal within a short time and are looking forward to even greater things in the future!”
Chief Executive Officer
For 50 years, the Polk State College had been one of the leading educational systems in the Central Florida region. Through humble beginnings that started in a former World War II Army Air Force Base, today Polk is located on several campuses serving thousands of students each year. As part of the strategic plan, it was determined that the Corporate College could benefit from increasing its awareness and usage of corporate training services, facilities and programs.
The Corporate College annual revenues were increased 100% within the first year. MarketCues conducted its SmartPlan360˚ Program™ within the college to update and build the corporate college’s organizational structure and its ability to serve its industry clients. By providing an assessment of its staff and external audience MarketCues was able to re-position the organization as the rightful leading educational and training center within its primary marketplace. The new strategic understanding allowed the college to leverage its strongest assets and build a renewed market presence across its entire market spectrum.
“It was essential to our strategic planning that we understand our true position in the market and what we could do to improve our market awareness. The SmartPlan360˚ Program™ provided us with real-world data we needed to make critical strategic decisions to both sustain and scale our organization. Our corporate training revenues doubled in the first year alone since we employed our SmartPlan360˚ Program™”
100-year old International organization required a new strategic plan during the worst period the aerospace and automotive industries had experienced in 50 years. The organization was divided into many divisions that we’re operating as self-contained mini corporations. This structure did not produce a mutual or cross-market strength and thereby weakened its overall organizational performance. The divisions included an international research and data lab, publishing division, marketing communications group and advanced technical training and programs. The primary organization provided centralized management, operations and financial services.
In order to regain profitability and sustainability the organization required a dramatic transformation. A comprehensive organizational 360˚ was conducted to determine the assets and liabilities of the organizations’ financial picture and its brand equity valuations in the dozens of markets they served. From this deep dive of gathered business intelligence a profound restructuring set of recommendations were formulated that included rescaling the international organization from $62 million to a sustainable $40 million in annual revenues. Strategic solutions included reshaping the organization’s overall service offerings, re-directing staff positions and redefining brand identity and marketing communications.
“This was a critically important time-point in SAE’s history with its existence on the line. During the worst period in SAE’s history it found itself in an extremely negative position. In many ways, SAE had grown to nearly unmanageable proportions. MarketCues’ contributions included righting the strategic direction and overall executive-management solutions that helped reposition and reapportion SAE into a size and shape that allowed it to right-size it and regain profitable operations.”
CEO of Anerian Management Company