Middle-market industrial company with many products, including legacy brands, required a new strategic direction to rebuild market share in its key markets. The company’s ownership had shifted to a younger generation who wanted to create a new set of strategies that would drive the company’s growth and profitability in the years going forward. MarketCues was engaged to assess their current and new markets to identify specific areas for development. Working with the executive team, a new strategy was created.
After conducting MarketCues’ SmartPlan360™ Platform, the company was renamed to reflect the broadened image and create a new identity that included a positional statement referred to as the foundational product. Strategic recommendations included new financial management processes, systems upgrades, and visual communications to increase market penetration.