The company is a third-generation business that owns a farm, ranch, and an agricultural business in Colorado and Oklahoma. Given its long history, the company has built up a strong reputation in its markets and wanted to expand its organic business by adding a packaged goods product line of all-natural, all-organic fertilizers and soil amendments.
A new packaging division was established to drive growth. MarketCues’ study of the packaging market focused on lawn and garden sectors, farm and feed, professional turf and contractors. Using our SmartPlan360™ Platform, research revealed there was an intense desire among consumers and professional agri-buyers for products made from all organics.