Challenge

The Ohio Council for Home Care & Hospice (OCHCH) is a statewide trade association representing home health care and hospice agencies’ interests in Ohio. Through all of the association initiatives, OCHCH rewards and supports those that devote their time to Ohio citizens. The organization engaged MarketCues to determine its strengths and weaknesses and to help guide its management transition.

Results

MarketCues was engaged to conduct a SmartPlan360™ during the organizational change it was experiencing. Senior leadership, internal operations, external market perceptions, and a full range of strategic issues had surfaced within the organization, and senior management commissioned MarketCues to bring third-party objectivity and unbiased recommendations.

“The SmartPlan360™ Platform is a perfect tool to assist any organization, institution, or business with defining its path for success. As the new Executive Director of the Ohio Council for Home Care & Hospice, this platform provided both quantitative and qualitative data to support our decisions for both short-term and long-term goals that were in the best interests of our membership.”

-Brad Feldman, Executive Director