The Ohio Council for Home Care & Hospice (OCHCH) is a statewide trade association representing home health care and hospice agencies’ interests in Ohio. Through all of the association initiatives, OCHCH rewards and supports those that devote their time to Ohio citizens. The organization engaged MarketCues to determine its strengths and weaknesses and to help guide its management transition.
MarketCues was engaged to conduct a SmartPlan360™ during the organizational change it was experiencing. Senior leadership, internal operations, external market perceptions, and a full range of strategic issues had surfaced within the organization, and senior management commissioned MarketCues to bring third-party objectivity and unbiased recommendations.