Challenge

For 50 years, Polk State College has been one of the leading educational systems in the Central Florida region. Through humble beginnings that started in a former World War II Army Air Force Base, today Polk is located on several campuses serving thousands of students each year. The Corporate College needed to increase its market awareness and increase its training services.

Results

MarketCues conducted its SmartPlan360™ within the college to update and build the corporate college’s organizational structure and its ability to serve its industry clients. The Corporate College’s annual revenues increased 100% within the first year.

“It was essential to our strategic planning that we understand our true position in the market and what we could do to improve our market awareness. The SmartPlan360™ Platform provided us with real-world data we needed to make critical strategic decisions to both sustain and scale our organization. Our corporate training revenues doubled in the first year alone since we employed SmartPlan360™.”
-Robert Clancey, Executive Director