The Texas Engineering Executive Education Institute of The University of Texas at Austin was moving into a significant period of change and recognized the need to implement a full transformation. The Institute engaged MarketCues to handle an executive consulting engagement that included an organizational 360˚ assessment in its engineering management.



Increased Executive Graduate Programs by 45% in three years.

MarketCues recommended a Circular Organizational Structure to flatten the organization and allow leaders and the executive team to collaborate more efficiently and productively. Major updates to existing programs were identified along with several new online Master’s Level Programs. Also, unifying and integrating marketing and sales into one cohesive program was recommended.

“MarketCues’ SmartPlan360™ Platform was invaluable to quickly benchmark our Institute’s current organizational performance. This provided us with a qualified set of metrics that we could measure and better manage our leadership and product offerings against.”
-Eric Roe, Ph.D., Executive Director

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