What happened: Once a year Dieline Awards dishes out the top awards for packaging design and this year is no exception. This year’s First Place in the Food Category went to Connoisseur Gourmet Ice Cream. The new packaging was just redesigned in a full range of gourmet ice creams by the Australian Asprey Creative firm.
Why it matters: The packaging was repositioned as a high-end ice cream brand to reflect a more contemporary aesthetic. The new tub packaging is bold and leverages a contemporary look that gives it far broader appeal, greater longevity, and the flexibility to migrate to other categories.