Does Your Web Site Include A Mobile Strategy?
What happened: Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google’s Android operating system the largest percentage gainer during the month, according to data from Net Applications’ HitsLink Market Share.
Why it matters: Companies ignoring the smart PDA market is becoming more perilous each month as convenience and speed grows in the marketplace. Companies who offer a variety of products and or services are able to optimize their Web sites today to these web-enabled devices and that keeps them from being locked out of a fast-growing segment of the market. In the U.S. alone, there are approximately 250 million cell phone users. As the convergence of the internet and convenience increases the need to provide both will become a requirement, not a luxury.
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.