What happened: Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google’s Android operating system the largest percentage gainer during the month, according to  data from Net Applications’ HitsLink Market Share.

Why it matters: Companies ignoring the smart PDA market is becoming more perilous each month as convenience and speed grows in the marketplace. Companies who offer a variety of products and or services are able to optimize their Web sites today to these web-enabled devices and that keeps them from being locked out of a fast-growing segment of the market. In the U.S. alone, there are approximately 250 million cell phone users. As the convergence of the internet and convenience increases the need to provide both will become a requirement, not a luxury.