New findings from a recent study by Hubspot found among their small business customers those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses. That’s an enormous payoff for a single channel marketing activity.

The new rules on the marketing street are becoming more potent each day when hundreds of fresh opportunities can be produced by publishing relevant information from your company’s blog. This is really a simple idea, strategically sound.

There is also a simple way to add traffic by developing an equally relevant set of social media channels that you push this content to including Facebook, Twitter, YouTube and many others. When timed correctly, these channels can feed your content to hundreds of potential contacts, prospects and customers each day.

When you think about it, it’s the same process we’ve been using for many years, just a different tool kit. So that’s something to embrace, not fear, don’t you think?