Used as an adjective, the word edgy can have real punch when it comes to many things.
Using a sharp-edge, sharply defined marketing strategy to make a striking point can produce solid results. Going to that edginess is what is required sometimes to make your point because as the market goes down the volume of advertisers goes up.
Is there anything you can’t edge back up? Anything that you can’t make sharp, more daring, cheaper, or more effective? Any product that you can’t make stand out on its own merits?
The problem, of course, is that other advertisers may be trying to do the same thing. But if you are first to market with anything you usually end up the victor if you don’t give up.