How much do you know about your customers?
Have you surveyed your customer base lately? If yes, good for you! If no, you probably should get started right away.
Take a look at www.surveymonkey.com. It's a free online tool that works with just about any web browser and provides you with many built-in tolls such as a survey editor that lets you choose from a dozen types of questions.
This will allow you to analyze the results you collect and review the information with charts and graphs that cross-index your customer's answers.
With this information you'll have a new way to benchmark your market — are you providing what your customers value, for instance. A great place to start when building your brand.
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.