Here are eight ways you can improve your overall sales marketing program:
- Make sure that your corporate goals are perfectly aligned with your marketing goals to ensure that the strategies you employ are those top management approves and funds
- Ensure the sales and marketing goals are well defined throughout both departments and has top management buy-in
- Create specific P/L statements for each product/line so you can evaluate each set of promotions associated with that product/line
- Take ideas from all parts of the company and outside the company and use the best and lose the rest
- Recognize specific sales and marketing achievements by individuals who really try and make a program a success
- Align both the marketing, sales, customer service and PR department to push the same brand messaging inside and outside the company – speak with one voice
- Harness the good will of your best customers to create new ones
- Realize that most marketing programs take time to become successful and keeping a campaign running for a longer time usually creates more success than short-lived promotions
Whether you are just starting a company or running one that has been around for 100 years, by following these eight recommendations you will see your sales and marketing improve for the better.