Selling has one objective. Get more sales. But there are three ways to grow your business without growing your budget. If you are interested here are three things you can do:
1. Identify your most satisfied customers and determine what additional services you could sell to them. Are you their only supplier or one of many specialty firms? What if you could attract 100% of their business? What would this translate into actual sales? A lot more if you could handle all of their needs.
2. Identify a new market that has the same problems that you have solved in your specialty market and leverage that experience to gain new customers in the new market.
3. Identify a completely new market and develop a special marketing offer that has high relevance to their specialty needs and offer to solve their immediate challenges in exchange for the opportunity to market your services to them on a weekly or monthly basis.
It might surprise you to learn that companies often do not include any of these. The first one is probably the most potent for companies who are already growing but want deeper market share from each of their customers.
Companies that are stalled in their growth curve and need a solid, low risk way to increase their business often use the second.
And a company that is attracted to number three may not have enough business to sustain itself.