My how things have changed!
If you didn’t know better you could easily reach for this packaging for tonight’s meal. Upon closer inspection you would immediately discover that this ‘meal’ wasn’t prepared for you but for your fido! Variety Pet Foods created these incredible down-home recipes and authentic country style that inspired the Variety Homestyle packaging. The design came from Edmundson Martin who described the patterns, flavorful colors and tasty presentation as “a means to elevate pet food to a premium level.”
One thing is for absolute certain. My fido never had it so good!
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.