If you didn’t know better you could easily reach for this packaging for tonight’s meal. Upon closer inspection you would immediately discover that this ‘meal’ wasn’t prepared for you but for your fido! Variety Pet Foods created these incredible down-home recipes and authentic country style that inspired the Variety Homestyle packaging. The design came from Edmundson Martin who described the patterns, flavorful colors and tasty presentation as “a means to elevate pet food to a premium level.”

One thing is for absolute certain. My fido never had it so good!