Challenge
100-year old international organization required a new strategic plan during the worst period the aerospace and automotive industries had experienced in 50 years. Co-joined organizations included an international research and data lab all owned by the same company that needed to refresh itself with a new strategy, management and brand management.
Results
35%
Right-sized the organization of $62 million to a healthy $40 million in annual revenues.
SmartPlan360™ was conducted to determine the organization’s financial picture and brand market equity valuations in the dozens of markets they served. A profound set of restructuring recommendations were provided from this deep dive that included re-engineering the international organization from $62 million to a healthy $40 million in annual revenues.
“This was a critically important time-point in SAE’s history with our existence on the line. During the worst period in the organization’s history, we found ourselves in an extremely negative position in many ways. We had grown to nearly unmanageable proportions. MarketCues’ contributions included righting our strategic direction and their scope and their executive-management solutions helped reposition and reapportion our organization.”
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