Metrovista just launched its new brand campaign to compete in its crowded Orlando printing market.
The campaign kicked off with a new positional tagline. Nancy Frank, President explained, “We serve customers of all sizes in many different parts of the U.S. but they all have one thing in common– they are all very business minded.” With that in mind, the company adopted the tagline, “Where Printing Means Business.”
Metrovista’s new Website leads a potential customer through the benefits of working with their company: Offset, Digital, Design, and Online Management in one seamless integration of ideas and print. The Website also includes a comprehensive Intranet for regular customers who can store, track, estimate and manage all of their projects. The company reports it developed this program with a local programming house.
According to Metrovista sales and service staff, the reaction to the new campaign and Website has been extremely positive. Something every marketing director hopes to hear during launch time.