Respect your audience
When I started blogging and writing articles for magazines and trade journals I found out very quickly that most people will only read you IF what you have to say is being said from a perspective of humility and honesty.
Communications are not just read. They are felt.
During a sales training I attended the instructor told our group something that has stuck with me over many years: the people you train or provide information to may not remember what you say but they will remember how they felt.
If you promote your company’s products and services – which taken together add up to your brand – with an attitude that is not respectful or clear your customers are not going to want to continue their conversation and/or relationship with you. You run the risk of being downgraded from their primary vendor to one of many secondary sources they call on to keep their vendor mix balanced. And that is not a winning strategy to growing your business.
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.