ipad Archives

New ideas can bring new business

What happened: News and Technology recently reported that “Vendors, papers gear up for iPad.” “WoodWing Software, NewspaperDirect and Atex last week said they’re already at work developing software that will enable newspapers to port their content to Apple Inc.’s iPad e-reader. WoodWing said it’s already developed an iPad Reader platform that’s capable of displaying content [...]

By Tom Marin|2010-03-08T03:00:00-05:00March 8th, 2010|Brand Strategy, Strategic Planning|

Will Apple’s iPad impact the printing and publishing industries?

What happened: Computerworld magazine ran an interesting piece on “Apple’s iPad: What’s it really for?” suggesting it is designed to open new doors for Apple more than anything. Let’s look at this from a business marketing perspective. Every time Apple brings out a new product that pushes technology in new directions – like touch screens [...]

By Tom Marin|2010-02-01T03:00:00-05:00February 1st, 2010|Brand Strategy, Media Communications, Strategic Planning|

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