What happened: Everyone who reads blogs, e-Zines and yes, magazines, knows that the topic of social media is filling lots and lots of lines all over the country. The central question for business operators, managers and owners to determine is “Is social media important to their business growth?” Answering that question is first on the [...]
Saying that there are many more media choices available today to business marketers than in times past is the understatement of the decade. The major impacts include Facebook gaining 350 million members, more than the total U.S. population, the increasing popularity of Twitter and the impact Linkedin has had on many organizations. Plus, let’s not [...]
By now you have probably either read or seen something about the successful Domino's Pizza marketing campaign that combined social media using Facebook with its primary corporate Web site. Lots has been written explaining how it worked so I'll quickly summarize. Domino's Pizza wanted a way to drive new customers and decided to use a [...]
More than 20% of all U.S. online display ad impressions are now being produced by social networking sites, according to comScore Ad Metrix. And MySpace and Facebook each represent nearly 10% of total U.S. Online display ads delivered. comScore, Inc. is a leader in measuring the digital world released their study of U.S. online display [...]
New findings from a recent study by Hubspot found among their small business customers those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses. That’s an enormous payoff for a single channel marketing activity. The new rules on the marketing street are becoming more potent each day when hundreds [...]