Today’s Speed is Fast, But at What Sacrifice?

Photo by chuttersnap CEOs today know things move at the speed of light. They also know the faster things go, the more chance there is for mistakes and miscommunications if their organization is not well defined and aligned. Meeting goals remain paramount to every smart leader, of course. Here are some insights we have learned [...]

By |2020-02-21T15:06:08-05:00February 21st, 2020|Leadership, Strategic Planning|

Failing to plan is a great way to go out of business

You may have heard the saying, “If you fail to plan you are planning to fail.” That’s the way strategic planning should be considered. Strategic market planning is often viewed as the practice of the largest corporations. But how do you think they got to that size? It wasn’t by playing Russian roulette with their [...]

By |2013-03-19T06:00:05-05:00March 19th, 2013|Strategic Planning|

Commodity Versus Quality: Everything in the middle watch out!

There is a noticeable trend in the marketplace today toward one of two polar extremes between the very high and low end with everything in the middle at risk. Take bottled water Pure32 and their incredible brand strategy of sleek design and quality product presentation. Then take a look at Walmart’s Genuine Steak House packaging. [...]

By |2010-01-15T03:00:00-05:00January 15th, 2010|Brand Identity, Brand Strategy|

Edgy Marketing

Used as an adjective, the word edgy can have real punch when it comes to many things. Particularly marketing. Using a sharp-edge, sharply defined marketing strategy to make a striking point can produce solid results. Going to that edginess is what is required sometimes to make your point because as the market goes down the [...]

By |2009-11-02T10:27:14-05:00November 2nd, 2009|Brand Strategy, Strategic Planning|
Go to Top