Pursuit is something you do because you deeply care, you’re passionate, and you want to test out a new idea.
Necessity is something you do because you can’t figure out what else to do or because you can’t come up with a viable opportunity.
Both can apply to a business or a personal project. Despite all the reports that the economy is improving, this bloggist believes we are still in the “Great Recession” so it’s smart to move everything you are doing out of the necessity column and into the pursuit column.
Even considering all of the inherent difficulties of starting or running a business, there is ample room for innovative ideas that meet people’s most pressing needs.
Businesses that are run with passion always outperform those that are just getting the job done.
So if you are thinking about starting a new business or launching a new product or service, think about one that will turn your idea into something that you truly regard as worth it. The odds are in your favor if you do.