What happened: Focus Unified Communications is offering a comprehensive Buyer’s Guide which includes the benefits and costs of using their services along with candid discussions of leading vendor solutions. Plus they will send you the Focus Unified Communications Comparison Guide which clearly stacks up and compares vendor solutions. You can download their free white papers here.

Why it matters: There are many factors that cause one service to succeed and another to fail. One of those factors is the ability to clearly communicate the benefits a customer will receive when purchasing their services. We call these brand promises. Once the promises have been made, however, a wise company diligently works to keep all of them and then some because they know if they don’t that leads to negative brand image. Focus Unified Communications has laid out a winning brand strategy in their free white paper. Perhaps your company needs to reflect on how it is being perceived and if more targeted brand messaging would help you build market image and market share.