Saving Lives, Fuel and Money using an interactive media. How? Through the use of video coupled with smart i-marketing posted on key websites such as your own and dozens of media platforms including LinkedIN, YouTube and Vimeo, you can drive traffic back to your primary website. Take a look at an great example by GreenRoad:

Once there, GreenRoad tells its brand story in an informative, persuasive and professional way that keeps you locked on. Except if you don’t care about saving fuel or money for your company!

Make sure you note what the company didn’t do. No boring drone from a president. No outlandish claims from product people that are difficult to substantiate. No low class (cheap) production values in the taping, voice recording, or graphics. And no blurry lines of what they are really trying to say. The all too common blunders made by brand owners who let video people tell them what to do without understanding one iota about the company or its market.

Instead, there is a pure benefit-driven approach that shows the major impact of using their products and services. Short, sweet, and to the point, this video tells its story well in three minutes and thirty three seconds flat.

Accompanying print and online media converge to form a holistic approach to GreenRoad’s integrated marketing. Well done from start to finish. Packaging of messaging always stands out and this one is no exception.