The United States Postal Service has some useful insights to share with those engaged in the communications business. Their main point is “Zappos.com™ and Dell™ weren’t always the big names in e-tail that they are today” so states their Website. In fact, both of these online etailers fueled their phenomenal growth with the help of catalogs and the Post Office would like to explain how. For more information on their business services go here.
It seems their vested interest in the activities of print is self-serving, let’s be honest, but the information they put out is well documented and could serve as a useful blueprint for marketers interested in promoting their online wares using a balanced multi-channel marketing approach. You’ll also find information about Going Green, Eco-friendly Packaging, Barcoding and related business service topics that are relevant to marketers everywhere.