We help organizations unlock their potential and achieve their goals. Using our proprietary assessment software, SmartPlan360™, we provide senior leaders with deep insights on how they can quickly increase their organization’s effectiveness and growth. We consult and coach leaders and their teams to help them drive organizational change and increase their organization’s performance.  

Our leader, Tom Marin founded MarketCues after decades of working across industries and observing how systemic, organizational issues consistently unravel even the best laid strategic plans. Under his visionary leadership, the SmartPlan360™ Platform was created to provide clients with a data-informed roadmap for their growth.

ReThink Book
Amazon ReThink

This proprietary platform coupled with our executive coaching provides key insights leaders need to navigate their unique challenges and achieve their goals. Tom is also the author of RETHINK, An Inside Look at Smart Organizational Strategy. RETHINK discusses the four drivers for organizational change and growth that most directly impact success.


The name of our firm, MarketCues, is based upon our understanding that winning organizations have deep insights into their “Market” and they leverage the “Cues” of their customers’ deepest needs. With this thorough understanding, clients can leverage these insights and increase their organization’s health and growth.


We understand the challenges CEOs must overcome when faced with organizational change and growth. We help leaders and their teams successfully navigate their most difficult problems and most challenging opportunities to produce the best outcomes through executive coaching.

SmartPlan360 Platform
RETHINK Workship
Executive Coaching


Tom Marin
Tom MarinPresident & Founder
Tom Marin is an organizational change consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance.

His consulting and coaching work spans four decades serving senior leaders of private, public and nonprofit institutions. He has produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US.

Before this, Tom was the CEO and Founder of a market research and marketing firm in Chicago which he led for 20 years and then sold to a national media corporation. Tom has provided business strategy consulting and executive coaching for a wide variety of industry-leading organizations, including Fuji Film USA, Rand McNally, CNA Insurance Companies, First of America Bank, The University of Texas at Austin, and Conagra Brands.

He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor’s in Social Science and Education from Northern Illinois University.

Dr Thomas ONeal
Dr. Thomas P. O’NealSenior Advisor
Dr. O’Neal is a Senior Advisor of MarketCues who implements all of our products and services serving many different types of clients. He is a tenured Professor of Industrial Engineering and Management Systems and has served as the Associate Vice President of Innovation and Commercialization at The University of Central Florida (UCF). He is the founder of the UCF Business Incubation Program (UCFBIP), Executive Director of the Florida Economic Gardening Institute (GrowFL), and the Executive Director of I-Corps at UCF, Florida’s first I-Corps site.

Dr. O’Neal’s international recognition as an expert in research, engineering, technology transfer, business incubation, and economic development has led to presentations and instructional engagements on five continents. He has presented or taught at 20 international conferences, 41 national conferences, and approximately 200 conferences.

Tom has raised over $80 million in local, state and federal funding to support entrepreneurship and innovation initiatives. His expertise has resulted in requests for consultations from government, academic and private industry leadership across international and national levels. He has been engaged by 23 international organizations and 15 national organizations.

Dr Brian Miller
Dr. Brian MillerResearch Director
Dr. Brian Miller serves as Research Director at MarketCues and works with a wide variety of clients. His background includes receiving a BS in physics from MIT and his Ph.D. in physics from Duke University. He has over a decade of experience consulting for both for-profit and non-profit businesses and for governmental projects. And, he provides a diverse range of organizations and churches with direction on strategic planning, organizational development, and outreach. In addition, Dr. Miller served as Academic Dean for a church-based Christian leadership development program. Dr. Miller also travels internationally lecturing on the intersection of science, faith, and society and on apologetics. Recently, he served as the technical consultant for the book God’s Not Dead, which shaped the movie of the same.
Stephen Messner
Stephen MessnerSenior Advisor
Stephen Messner is a Senior Advisor of MarketCues with over 30 years of experience serving successful entrepreneurs, corporate executives, and nonprofit directors. He has worked with the top executives of organizations to help them define their personal and corporate goals, develop and implement plans to achieve them, and improve their profitability and operations, with a particular focus on strategic planning, financial planning and operations management. Some of his most recent work includes serving as the corporate development and strategic planning director of a leading security company; as the COO/CFO of a software start-up; as the finance lead in the restructuring and turnaround of a $17 MM building products retailer; and as the CFO of a $15 MM government contractor. He holds a Bachelor’s and a Master’s degree from Harvard University in Applied Mathematics and an MBA from the Harvard Business School along with a Master’s degree in Robotics from MIT.