About Tom Marin

Tom founded the firm in 2005 and is the CEO of the company. Before MarketCues, Tom was the Founder and CEO of a market research and marketing firm in Chicago that he built successfully for 20 years and then sold to a national media corporation. His career spans four decades of day-in, day-out consulting for companies from startups to Fortune 500.

Navigating Your Team’s Journey

There are five types of leadership styles that we often observe during client engagements:  VisionaryTeachingStrategicCaring Analytic In our experience, most leaders have a combination of one to three of these qualities, but most tend to have one dominant type, and the others are in support. For example, someone who is quite analytical might also be skilled [...]

By |2020-11-09T13:00:43-05:00November 9th, 2020|Culture, Leadership|

Relevance in today’s uncertain business environment is the only true job security.

Organizational relevance is the final step after an organization has been aligned, integrated on all levels, and its awareness is well-known in-house and in the marketplace. When these three drivers are functioning at a high level, then it’s time to address and build an organization’s relevance in its marketplace. Relevance is produced when an organization [...]

By |2020-10-12T15:17:02-05:00October 12th, 2020|Customer Relationship, Leadership|

The Challenge of Driving Growth

Driving business growth is an important issue that is top of mind for all business leaders, regardless of the type of business you’re leading.  It’s one of the few goals that both for-profit and nonprofit organizations share. While this issue is top of mind for many due to the shifts that have occurred because of [...]

By |2020-09-15T11:14:06-05:00September 15th, 2020|Leadership, Sales Planning, Strategic Planning|

The Next New

Most executives think of decision making as a singular event that occurs at a particular point in time. Many call this a pivot or transition. Months into the global pandemic has taught us one large lesson: the world is forever changed and it's not going back to where it once was. When it comes to [...]

By |2020-08-07T16:07:00-05:00August 7th, 2020|Innovation, Leadership, Strategic Planning|

4 Things Great Brand Leaders Know How To Do

The Four P’s of Branding™ is a registered trademark of MarketCues, Inc. The world has shrunk and people are much more informed than ever before, including how well your brand is delivering on its promises. Today, a brand owner has to go far beyond making claims such as high-quality, excellent services, been in business for [...]

By |2020-08-07T12:00:00-05:00August 7th, 2020|Brand Identity, Brand Strategy|

Navigating in the New Workplace

Today, companies all have something in common when thinking about how they will meet the new challenges that have been thrust upon them by COVID-19 lockdowns. Leaders and employees are trying to figure out the best ways to stay safe and, stay productive.  Peter Drucker once said, “You can’t manage what you can’t measure.” Drucker [...]

By |2020-06-30T06:00:00-05:00June 30th, 2020|Leadership, Strategic Planning, Uncategorized|

Are You Willing to Let Go of What’s Wrong to Make Room for What’s Right?

We’re often more comfortable with what we know than what we don’t know. And therein lies the problem.   It’s the adage in play, “The devil you know versus the devil you don’t know.” This plagues leaders’ thinking who have tremendous difficulty letting go of business practices or directions, which often struggle to embrace new ideas [...]

By |2020-05-04T06:00:00-05:00May 4th, 2020|Innovation, Leadership, Strategic Planning|

New Problems? New Solutions: Making Organizational Leadership More Effective

Most companies' leadership development performance suffers from an inability to motivate team members; uninspiring concepts that are expected to be implemented; ineffective rigid organizational structures; Start/Stop/Continue decisions made by very few executives in the absence of those that are commissioned to carry them out; and too many minor projects in the pipeline. The result is [...]

By |2020-04-30T06:00:00-05:00April 30th, 2020|Leadership, Strategic Planning|

3 Reasons It Is More Difficult to Be a CEO

I became a CEO in 1981, running my firm after working for a dynamic marketing communications firm in Chicago. At that time, there was a growth roadmap that the majority of all corporations followed, and their consultants all knew what they were and how to help clients with them. Examples included writing a business plan [...]

By |2020-04-01T15:00:27-05:00April 1st, 2020|Leadership, Strategic Planning|
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