About Tom Marin

Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.

All emphasis equals no emphasis

  When an organization has far too many strategic initiatives and projects underway, it will overload the organization’s capacity to produce them. Michael Porter wrote, “If the essence of strategy is choosing what not to do then the essence of execution is not doing it.”  That might sound simple, but the fact is most organizations [...]

The Start Stop Continue Workshop

  Do you ever really “arrive” in your business life? Once you do, does that mean you can turn off the juice and just coast? It really doesn’t work that way, does it. Instead, what I have experienced and learned while running my business is, you never arrive. One of the most important “cues” for [...]

By |2022-08-04T12:54:53-05:00August 4th, 2022|Uncategorized|

The Smartplan360™ Platform

  As you lead your organization, you will look for new ways of doing things, and you’ll consider the experiences you’ve had and what you’ve learned that made a positive impact. Running my own firm has taught me many valuable life lessons, both professional and personal, which has provided me with the context to formulate [...]

By |2022-08-04T12:46:19-05:00August 4th, 2022|Uncategorized|

Rethinking For A Change Workshops

  To make a lasting positive change starts with wanting to make change happen in the first place. Change is very interesting and challenging because when you think about it, it often makes people have to vote for or against something or someone. This can be incredibly hard to do.  The insights we need to [...]

By |2022-08-04T12:39:19-05:00August 4th, 2022|Uncategorized|

Try thinking forward instead of thinking backward

“The leader of the past knew how to tell. The leader of the future knows how to ask.”  —Peter Drucker  Storytelling for the past decades has been haloed by just about every marketing and creative voice worldwide. Disney had an entire company dedicated to storytelling that they applied to not only their marketing but for [...]

By |2022-07-07T20:08:06-05:00July 7th, 2022|Uncategorized|

To rethink or not rethink, that is the dilemma!

Deciding to rethink what you eat to lose weight is a fairly straight-forward process. It might be challenging if you really like certain ‘food groups’ — and you know which ones I’m talking about — but determining which ones to continue or stop eating is fairly easy. However, when it comes to your business strategy [...]

By |2022-08-15T14:56:51-05:00July 7th, 2022|Uncategorized|

A leader’s true strength is their team

  To build a great company, we need to understand how to build a great team because without them we will be hard-pressed to get beyond first stage growth. The greatest leaders have always ascribed their success to their team. Listen to a few famous quotes from some well-known leaders: “Talent wins games, but teamwork [...]

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