The Four P’s of Branding™ is a registered trademark of MarketCues, Inc. The world has shrunk and people are much more informed than ever before, including how well your brand is delivering on its promises. Today, a brand owner has to go far beyond making claims such as high-quality, excellent services, been in business for [...]
No strategy or brand development practice improves quality, builds awareness or reveals the best a brand can offer like a brand review. It’s a critical process to determine your brand’s true market valuation in order to fix mistakes or find gaps that have been overlooked. It is a necessary, albeit a painstaking activity for some [...]
Recently, authors and bloggers have been writing about the importance of establishing a ‘platform’ for individuals and organizations. Michael Hyatt, the former CEO of the enormous publishing company, Thomas Nelson Publishers, discusses this in his book, “Platform” that how you frame your message is as important as what you say. Regardless of how much you agree with [...]
With so many major and micro brands to choose from it has become imperative to ensure your brand represents true value that is more than a slogan or a hollow promise of quality service. Designing brand value takes time to form, plant, nurture and secure locked-in loyalty among users who prefer your brand over all others so [...]
How many mission and vision statements look good on paper but have little to nothing to do with their customers’ experience? Too many, I’m sorry to say. This can lead to a very costly misperception. MarketCues’ research at client companies reveals that the more an organization’s stated purpose is in alignment with what it delivers, [...]
Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the success or failure of the brand! So it’s extremely important to understand what is behind creating [...]
One of the worst ways to name your company or product is to use an acronym. There are many reasons why this is ill advised, despite the enormous proliferation of this naming process. Here are three reasons with some real-life examples that spring to mind. Acronyms often have unintended double meanings Evidently in 2009, the [...]
With so many major and micro brands to choose from it has become imperative to ensure your brand represents true value that is more than a slogan or a hollow promise of quality service. Designing brand value takes time to form, plant, nurture and secure locked-in loyalty among users who prefer your brand over [...]
Do you receive 100% execution from your strategy? If you do, you deserve a long and heart-felt round of applause! That’s because the grand majority of CEO’s report that they haven’t a clue of how to truly measure if their strategy is working. The advertising giant Leo Burnett once said, “Good advertising does not [...]
How many mission and vision statements look good on paper but have little to nothing to do with their customers’ experience? Too many, I’m sorry to say. This is a very costly misperception. MarketCues’ research at client companies reveals that the more an organization’s stated purpose is in alignment with what it delivers, the [...]