Communications has sped everything up — exponentially. What used to take days now takes seconds. This is both good and bad for organizations. First the good. A prospective customer sees something on social media or a Google search that really catches his or her attention. It looks like exactly what they’re looking for. Navigating [...]
Websites are supposed to bring prospects to your company and assist you in turning them into clients, but in many cases they actually are killing these chances. So why does this happen so much of the time and what can you do about it is the million-dollar question. To help you determine what may [...]
I realize it sounds fairly ridiculous to say that Social Media is in its infancy since according to comScore, there are more than 1 trillion digital interactions that take place each month. What I mean by infancy is people are still using social media in pretty much the same way they did when it [...]
If you were to ask any executive what social media is they would certainly be able to tell you. How could they not? 2014 Facebook users are 1.2 billion. Going further, most executives appreciate that social media is a way to get the word out without having to go door-to-door. Despite all of this, [...]
Finding your way to a solid and successful marketing strategy is becoming increasingly more difficult simply because there are so many more ways to market your business than ever before. It’s analogous to the advertising industry in the early days of television when the Big Three television networks provided 99% of all over-the-air broadcast. But [...]
All too often companies want to limit their social media activities to the marketing group. That’s okay if we’re talking about the implementation of the program such as media posts, responses, and related. But that’s not the way the best marketing is produced. In studies commandeered by the largest corporations it has become evident [...]
[hr_invisible] A new font has emerged inspired by a 14-year-old kid. His story got some ink and captured the attention of British agency, Grey London who went to work with Monotype, a world-class font company, to create the first truly eco-friendly font. The font promises to save the amount of ink that is needed to [...]
We were all taught that old-fashioned typefaces were “boring.” These experts have offered this advice as clients, designers, and even instructors. Well, it turns out they were wrong. Even with a number of rather sophisticated brands all ignoring the foregoing advice the evidence is in, each brand has to stand on its own merit. That’s [...]
How has the Internet changed the nature of the printing business and what long-term impact will it have in the future? These were the primary topics I was most interested in discussing when I spent some time interviewing Steve Greenbaum, PostNet’s Chief Executive and Founder. As a leader in the printing franchise business, PostNet has [...]
A brand new survey conducted by Strata, a market and media research firm polled 100 advertising agency heads in the last quarter of 2012 asking them for their views on the digital media landscape. Not surprisingly the majority reported they are using digital communications within their media mix on an ever-increasing basis. What might come [...]