Tapping the Social Media Opportunity

Finding your way to a solid and successful marketing strategy is becoming increasingly more difficult simply because there are so many more ways to market your business than ever before. It’s analogous to the advertising industry in the early days of television when the Big Three television networks provided 99% of all over-the-air broadcast. But [...]

By |2014-06-17T06:00:25-05:00June 17th, 2014|Brand Strategy, Media Communications, Social Media|

Is Social Media Just for Marketing People?

  All too often companies want to limit their social media activities to the marketing group. That’s okay if we’re talking about the implementation of the program such as media posts, responses, and related. But that’s not the way the best marketing is produced. In studies commandeered by the largest corporations it has become evident [...]

By |2014-06-10T06:00:53-05:00June 10th, 2014|Brand Strategy, Media Communications, Social Media|

New Font Uses 33% Less Ink

[hr_invisible] A new font has emerged inspired by a 14-year-old kid. His story got some ink and captured the attention of British agency, Grey London who went to work with Monotype, a world-class font company, to create the first truly eco-friendly font. The font promises to save the amount of ink that is needed to [...]

By |2014-04-29T06:00:54-05:00April 29th, 2014|Brand Identity, Brand Strategy, Media Communications|

They told us it was boring

We were all taught that old-fashioned typefaces were “boring.” These experts have offered this advice as clients, designers, and even instructors. Well, it turns out they were wrong. Even with a number of rather sophisticated brands all ignoring the foregoing advice the evidence is in, each brand has to stand on its own merit. That’s [...]

By |2014-02-25T06:00:22-05:00February 25th, 2014|Brand Identity, Brand Strategy, Media Communications, Social Media|

PostNet and their view on the future of print – An interview with CEO Steve Greenbaum

How has the Internet changed the nature of the printing business and what long-term impact will it have in the future? These were the primary topics I was most interested in discussing when I spent some time interviewing Steve Greenbaum, PostNet’s Chief Executive and Founder. As a leader in the printing franchise business, PostNet has [...]

By |2013-02-19T06:00:49-05:00February 19th, 2013|Media Communications|

Strategic Recommendations, They Are A Changing

A brand new survey conducted by Strata, a market and media research firm polled 100 advertising agency heads in the last quarter of 2012 asking them for their views on the digital media landscape. Not surprisingly the majority reported they are using digital communications within their media mix on an ever-increasing basis. What might come [...]

By |2013-02-12T06:00:35-05:00February 12th, 2013|Media Communications, Strategic Planning|
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