A new term has emerged, “Appy Hour” reflecting the growing demand for apps that do things that people do every day but wouldn’t mind automating. Of course, developers are guessing at ideas looking for the next “BIG THING” but a few stood out at this month’s technology showcase show, CES, the Consumer Electronics show. Such [...]
In 1947, Chuck Yeager was the first pilot to break the sound barrier while flying an experimental rocket-powered airplane. It was a very big deal. Flash forward 65 years to the day and we have Felix Baumgartner, the Austrian skydiver, daredevil and base jumper setting the world record for skydiving an estimated 24 miles, reaching [...]
What does your company stand for? Throwing stuff at the wall and seeing what sticks doesn't work anymore. Cheap tricks such as cute animations don't add much value, but worse, distracts your key prospects from your primary message. Your home page is not there to establish your brand. Rather, it's to get visitors into your [...]
If you see your organization from its current context, you’ll never envision a new one. That’s because myopic thinking limits your ability to see the whole picture. The same holds true when looking at your customers. Have you had a difficult time figuring out how to provide your customers with what they really want? If [...]
Most organizations that find themselves on the move, growing, and in the news, reporting, leverage tried and true strategic marketing practices. One of my more favorite case studies is Apple, Inc. For years they have focused on having “cool” and “insanely great products” to offer its customers with every new product launch. Apple’s campaigns are [...]
Recently, authors and bloggists have been writing and reporting on the importance of establishing a ‘platform’ for individuals and organizations. Michael Hyatt, Chairman of Thomas Nelson Publishers discusses this in his new book, “Platform.” Some people would say that how you frame your message is as important as what you say. Regardless of how much [...]
Chief Executive Officer of Facebook, Mark Zuckerberg said last week while discussing the company’s financial outlook, “Over the next five years, we expect four or five billion people to have smartphones. That is more than twice as many people as have computers today.” Incredible on its face value, but it’s easy to see its veracity. [...]
With the advent of the total number of brands in the world today, products and services can become generic and commodities more quickly than ever before. As a result, your company shouldn’t rely on new product offerings as your key innovation tool or to create a sustainable success. Instead, being able to differentiate your product [...]
Plenty has been written about how to setup an effective website, from designing a home page, effective SEO management, and promotional lead generation tools. But in thinking about all I've read and written, I boiled it all down to five amazingly simple features that really sums it up: be direct and to the point. 1. [...]
As everyone knows we live in a marketplace that is flooded with brand messaging from individuals, business marketers, consumer brands and social organizations. With all of this information prospects have become accustomed to finding the specific information they want– and not having to wait for it. The way this impacts an organization’s business strategy today [...]