The Challenge of Driving Growth

Driving business growth is an important issue that is top of mind for all business leaders, regardless of the type of business you’re leading.  It’s one of the few goals that both for-profit and nonprofit organizations share. While this issue is top of mind for many due to the shifts that have occurred because of [...]

By |2020-09-15T11:14:06-05:00September 15th, 2020|Leadership, Sales Planning, Strategic Planning|

Do You Know What Your Customers Want?

  Knowing what customers are looking for helps you shape the most effective strategic plan and can make your brand stand out from the rest. Our company has researched more than 500 organizations to gain a deeper understanding of what made them successful and how they fueled their marketing to attract and expand their customer [...]

By |2016-02-29T06:00:13-05:00February 29th, 2016|Sales Planning, Strategic Planning|

Building Customer Triggers Into Your Business

  Simple often trumps complex when it comes to adding new business to your business. Sophisticated levels of achievement scoring or multi-faceted marketing plans can be effective if managed with precision and consistency. However, many organizations are overwhelmed by these techniques so finding simpler ways to build your business is often a better strategy. Here [...]

By |2016-02-26T06:00:38-05:00February 26th, 2016|Brand Strategy, Sales Planning, Strategic Planning|

How Are Your Sales and Marketing Going?

  One of the best ways to evaluate your sales and marketing is to consider how well they’re integrated and how well they work in concert with one another. Is marketing passing the right type of information sales needs to garner interest among interested prospects? Are sales providing continuous market feedback to marketing to help [...]

By |2015-04-30T06:00:11-05:00April 30th, 2015|Sales Planning, Strategic Planning|

A few insights into SMI

  Increased competition can be astounding and become increasingly more difficult each day. Do these sound familiar? > Extended Buying Cycles require marketing and sales to engage prospects for a much
longer time. > Reduced Resources with constant revenue demands strain sales and marketing
efficiency. > Lack of Direction leads to missed opportunities. Business sales and marketing [...]

By |2015-03-31T06:00:53-05:00March 31st, 2015|Sales Planning, Strategic Planning|

Nothing Succeeds Like A Failed Strategy

  Many companies in today’s marketplace are encountering tremendous difficulty staying current with all of the changes taking place. I know many people who are currently being forced to rethink everything they have always done and been successful doing due to the competitive pressures in the market. During this time, it is only natural and [...]

By |2014-11-25T06:00:09-05:00November 25th, 2014|Sales Planning, Strategic Planning|

Knowledge is Power If You Have the Right Knowledge

  Winning over new customers today does not happen by simply listening to what your competitors are saying but it also entails developing a smart strategic plan based upon real-time information of what your customers will act on. Gaining and analyzing competitive intelligence has always been a large part of strategic planning in corporate America. [...]

By |2014-10-28T06:00:41-05:00October 28th, 2014|Sales Planning, Strategic Planning|

Closing the Perception Versus Reality Gap

  As more companies work to make their Corporate Strategy practices impactful and visible, senior leaders and their staffs are becoming increasingly more aware of the causal-effect relationships that exist based on their understanding of their target market segments. The line between an organization’s sales and marketing and its dedication to build high performance is [...]

By |2014-09-16T06:00:07-05:00September 16th, 2014|Sales Planning, Strategic Planning|
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