Driving business growth is an important issue that is top of mind for all business leaders, regardless of the type of business you’re leading. It’s one of the few goals that both for-profit and nonprofit organizations share. While this issue is top of mind for many due to the shifts that have occurred because of [...]
I was looking for a particular type of ice-coffee maker for several minutes, struggling to find what I knew was out there, each minute growing more aggravating in a particularly annoying kind of way. This felt like other situations I had experienced far too many times . . . We all spend an incredible amount [...]
Knowing what customers are looking for helps you shape the most effective strategic plan and can make your brand stand out from the rest. Our company has researched more than 500 organizations to gain a deeper understanding of what made them successful and how they fueled their marketing to attract and expand their customer [...]
Simple often trumps complex when it comes to adding new business to your business. Sophisticated levels of achievement scoring or multi-faceted marketing plans can be effective if managed with precision and consistency. However, many organizations are overwhelmed by these techniques so finding simpler ways to build your business is often a better strategy. Here [...]
One of the best ways to evaluate your sales and marketing is to consider how well they’re integrated and how well they work in concert with one another. Is marketing passing the right type of information sales needs to garner interest among interested prospects? Are sales providing continuous market feedback to marketing to help [...]
Increased competition can be astounding and become increasingly more difficult each day. Do these sound familiar? > Extended Buying Cycles require marketing and sales to engage prospects for a much longer time. > Reduced Resources with constant revenue demands strain sales and marketing efficiency. > Lack of Direction leads to missed opportunities. Business sales and marketing [...]
Many companies in today’s marketplace are encountering tremendous difficulty staying current with all of the changes taking place. I know many people who are currently being forced to rethink everything they have always done and been successful doing due to the competitive pressures in the market. During this time, it is only natural and [...]
Winning over new customers today does not happen by simply listening to what your competitors are saying but it also entails developing a smart strategic plan based upon real-time information of what your customers will act on. Gaining and analyzing competitive intelligence has always been a large part of strategic planning in corporate America. [...]
It’s a tough question to answer, I know, but it’s one that needs to be answered more and more regardless of the type of business you’re running. Once reserved for the Coke’s, McDonald’s or Apple’s of the world, today any organization of any size needs to have an extremely well developed Corporate Strategy if it [...]
As more companies work to make their Corporate Strategy practices impactful and visible, senior leaders and their staffs are becoming increasingly more aware of the causal-effect relationships that exist based on their understanding of their target market segments. The line between an organization’s sales and marketing and its dedication to build high performance is [...]