Communications has sped everything up — exponentially. What used to take days now takes seconds. This is both good and bad for organizations. First the good. A prospective customer sees something on social media or a Google search that really catches his or her attention. It looks like exactly what they’re looking for. Navigating [...]
Everyone in business, including the largest businesses, want to attract the attention of their customers and engage with them. Which is why it’s pretty surprising that there are still so many websites that break cardinal rules every day. There is a long list that could be discussed, but here are five you should absolutely avoid [...]
Everyone knows how much the Internet has grown. A colleague recently shared with me that when he started his Internet firm in 1991 there were 1 million people in the world with an Internet connection. Today, that number is 4 billion! The implications of this explosion are enormous. One lesson we’ve learned is to view [...]
Websites are supposed to bring prospects to your company and assist you in turning them into clients, but in many cases they actually are killing these chances. So why does this happen so much of the time and what can you do about it is the million-dollar question. To help you determine what may [...]
I realize it sounds fairly ridiculous to say that Social Media is in its infancy since according to comScore, there are more than 1 trillion digital interactions that take place each month. What I mean by infancy is people are still using social media in pretty much the same way they did when it [...]
If you were to ask any executive what social media is they would certainly be able to tell you. How could they not? 2014 Facebook users are 1.2 billion. Going further, most executives appreciate that social media is a way to get the word out without having to go door-to-door. Despite all of this, [...]
Finding your way to a solid and successful marketing strategy is becoming increasingly more difficult simply because there are so many more ways to market your business than ever before. It’s analogous to the advertising industry in the early days of television when the Big Three television networks provided 99% of all over-the-air broadcast. But [...]
All too often companies want to limit their social media activities to the marketing group. That’s okay if we’re talking about the implementation of the program such as media posts, responses, and related. But that’s not the way the best marketing is produced. In studies commandeered by the largest corporations it has become evident [...]
We were all taught that old-fashioned typefaces were “boring.” These experts have offered this advice as clients, designers, and even instructors. Well, it turns out they were wrong. Even with a number of rather sophisticated brands all ignoring the foregoing advice the evidence is in, each brand has to stand on its own merit. That’s [...]
Repeating important messages used to produce the results a brand marketer was looking for. Today, it’s not nearly as important how many times you repeat a message compared to how well you establish a trusting bond between your brand and your customer. Take Amazon for example. Do customers return there because Amazon markets to them [...]