Navigating in the New Workplace

Today, companies all have something in common when thinking about how they will meet the new challenges that have been thrust upon them by COVID-19 lockdowns. Leaders and employees are trying to figure out the best ways to stay safe and, stay productive.  Peter Drucker once said, “You can’t manage what you can’t measure.” Drucker [...]

By |2020-06-30T06:00:00-05:00June 30th, 2020|Leadership, Strategic Planning, Uncategorized|

HP’s New Global Marketing Campaign

HP’s new “Everybody On” global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions. Are they discovering this now or are they revealing a new trend? After reading and listening to the campaign it looks like both. The entire campaign is spread across many different [...]

By |2011-03-06T18:27:51-05:00March 6th, 2011|Uncategorized|

The Psychology of Branding

Formulating a branding campaign is analogous to Psychology because they both start with The Problem and then move to The Solution. Lots of fancy words are used to describe brand development such as market equity, value return ratio, negative asset valuation, etc., but boiled down it’s about finding the true need and then persuasively presenting [...]

By |2010-02-03T03:00:00-05:00February 3rd, 2010|Uncategorized|

Leading brands usually start by leading

What happened: Product Ventures announced today that their recent work on the product design of Westcott's iPoint Evolution Pencil Sharpener has been honored with the prestigious Good Design™ Award, in the office products category, from the Chicago Athenaeum, Museum of Architecture and Design. Good Design™, founded in 1950, is one of the oldest and most esteemed [...]

By |2010-01-29T03:00:00-05:00January 29th, 2010|Uncategorized|

Brand Trust Leads to Conversion

SEO Management, social media, online marketing, integrated marketing communications are ALL useful and profound media tools that can drive new business to your business. Of course, it starts with a rock solid brand strategy based on a unique selling differentiation. The key to all of the tactics begins, continues and ends with one essential ingredient: [...]

By |2009-10-21T13:00:35-05:00October 21st, 2009|Uncategorized|

You’re using Facebook, Twitter and Linkedin: Now What?

45% of small businesses have a presence on social media, a recent survey found http://bit.ly/2m1Spp. The survey to 2,000 U.S. small businesses was conducted by Internet2Go and MerchantCircle September 8-18, 2009, found profiles of these businesses on Facebook and Twitter. This lines up with many other channel tracking and ranking reports. Interestingly, respondents complained of [...]

By |2009-10-20T13:00:33-05:00October 20th, 2009|Uncategorized|

So many channels, so little time.

There is a rapidly growing number of social media channels to choose from. I would like to suggest seven as foundational considerations for your business. Blog: for those with an interest in the subject to begin with Micro-Blog: Shorter information blasts Social Networks: Many different type of social platforms that are niche-oriented per user/type Video [...]

By |2009-10-19T13:00:26-05:00October 19th, 2009|Uncategorized|

What’s Your Tipping Point??

If you have already found yours then you probably don't need to read this blog. But if you are more like most you are searching for the correct something, or the just right mix of something, or one aspect that is going to make the difference against all odds put you over your marketing edge. [...]

By |2009-10-16T13:00:09-05:00October 16th, 2009|Uncategorized|

5 Habits of Successful Marketers

Let's say that you are the head of marketing for a company and you are on the lookout for new ways to grow your company's top-line. The question that I hear often from managers, directors and vp's is "How can I find new ways to really increase our business?" Over the years I have observed [...]

By |2009-10-15T13:00:45-05:00October 15th, 2009|Uncategorized|

Brand Power. It changes everything.

So how do you get it? Is it a rite of passage for companies who pass their 10-year or 20-year anniversary mark? Frankly, no. Brand power is not something you can buy off a shelf or accumulate with careful shopping. Rather, it's earned through conscientious hard work by companies who understand their vision and mission [...]

By |2009-10-14T13:00:16-05:00October 14th, 2009|Uncategorized|
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