Dr. Wayne Dyer is an American author and speaker who said, “Change the way you look at things and the things you look at will change.” How true! Rethinking decisions is even more difficult than starting from a clean slate. That’s because it’s far more complex the second or third time. In fact, I [...]
Do you ever really “arrive” in your business life? Once you do, does that mean you can turn off the juice and just coast? It really doesn’t work that way, does it. Instead, what I have experienced and learned while running my business is, you never arrive. One of the most important “cues” for [...]
As you lead your organization, you will look for new ways of doing things, and you’ll consider the experiences you’ve had and what you’ve learned that made a positive impact. Running my own firm has taught me many valuable life lessons, both professional and personal, which has provided me with the context to formulate [...]
To make a lasting positive change starts with wanting to make change happen in the first place. Change is very interesting and challenging because when you think about it, it often makes people have to vote for or against something or someone. This can be incredibly hard to do. The insights we need to [...]
“The leader of the past knew how to tell. The leader of the future knows how to ask.” —Peter Drucker Storytelling for the past decades has been haloed by just about every marketing and creative voice worldwide. Disney had an entire company dedicated to storytelling that they applied to not only their marketing but for [...]
Deciding to rethink what you eat to lose weight is a fairly straight-forward process. It might be challenging if you really like certain ‘food groups’ — and you know which ones I’m talking about — but determining which ones to continue or stop eating is fairly easy. However, when it comes to your business strategy [...]
Today, companies all have something in common when thinking about how they will meet the new challenges that have been thrust upon them by COVID-19 lockdowns. Leaders and employees are trying to figure out the best ways to stay safe and, stay productive. Peter Drucker once said, “You can’t manage what you can’t measure.” Drucker [...]
HP’s new “Everybody On” global marketing campaign celebrates how people around the world are using HP technology to pursue their personal and professional passions. Are they discovering this now or are they revealing a new trend? After reading and listening to the campaign it looks like both. The entire campaign is spread across many different [...]
Formulating a branding campaign is analogous to Psychology because they both start with The Problem and then move to The Solution. Lots of fancy words are used to describe brand development such as market equity, value return ratio, negative asset valuation, etc., but boiled down it’s about finding the true need and then persuasively presenting [...]
What happened: Product Ventures announced today that their recent work on the product design of Westcott's iPoint Evolution Pencil Sharpener has been honored with the prestigious Good Design™ Award, in the office products category, from the Chicago Athenaeum, Museum of Architecture and Design. Good Design™, founded in 1950, is one of the oldest and most esteemed [...]