Challenge

The National Entrepreneur Center was formed by Walt Disney World, University of Central Florida, Orange County Government, and the City of Orlando. They required assistance with their strategic and organizational planning to take their organization to the next level. MarketCues was retained by the Executive Director and the Board of Directors to provide strategic and organizational assessment and development.

Results

11 state and federal agencies found their market position and learned to work together as one. MarketCues employed its SmartPlan360™ Platform to gather critical business intelligence and benchmark all gathered research data. This program included 3,500 online interviews, 35 executive-level interviews, and public forums involving entrepreneurs with public officials and general public feedback from individuals.

“MarketCues gave us critical business information that was both research-based as well as gathered from our closest strategic partners and clients. Their approach was unique and quickly brought together many divergent viewpoints into one potent strategic initiative that could be successfully implemented.”
-Jerry Ross, Executive Director