What happened: Press-sense recently announced Amir Shaked is the new CEO of Press-sense after serving successfully for two years as President of Press-sense Americas. Shirmo Ben David (Benda) has been CEO since the company’s founding who endorsed this new change positively. The managerial changes were greeted by customers, vendors and media alike as a logical next step in the company’s future progress. The executives pointed to the implementation of Press-sense integration software solutions that have been widely adopted by leading OEMs such as Xerox, HP, Oce, Presstek and InfoPrint.

Why it matters: Press-sense has emerged as one of the world’s leading developers of Business Flow Automation for the printing industry. The company’s product offerings include order taking, price quoting, throughput planning, estimating, fulfillment and shipping. If you follow this company you find a logical and orderly set of services couple with consistent marketing to lead the charge. Their Website is designed to make learning about its products easy. Their product literature is designed to reflect an overall brand image and the same orderliness found on their Website is found throughout their literature. And their brand identity, including its corporate logo is displayed with high consistency. This brand approach perfectly reflects the company’s executive management’s consistency proving once again, effective marketing usually starts at the top.