Six Ways to Prevent Brand Diffusion

When was the last time you analyzed the strengths and weaknesses of your Brand? Your brand marketing and overall brand equity is something you have built up over many years. Here are six areas that can uncover hidden risks and relevant opportunities to re-charge your Brand in its respective marketplace. Have you ever noticed that [...]

By |2011-08-02T06:00:43-05:00August 2nd, 2011|Brand Strategy, Strategic Planning|

Pushing Social Media Too Far?

By now you have probably either read or seen something about the successful Domino's Pizza marketing campaign that combined social media using Facebook with its primary corporate Web site. Lots has been written explaining how it worked so I'll quickly summarize. Domino's Pizza wanted a way to drive new customers and decided to use a [...]

By |2009-12-21T03:00:00-05:00December 21st, 2009|Brand Strategy, Media Communications, Social Media|

Edgy Marketing

Used as an adjective, the word edgy can have real punch when it comes to many things. Particularly marketing. Using a sharp-edge, sharply defined marketing strategy to make a striking point can produce solid results. Going to that edginess is what is required sometimes to make your point because as the market goes down the [...]

By |2009-11-02T10:27:14-05:00November 2nd, 2009|Brand Strategy, Strategic Planning|
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