Those who work in the areas of Strategy and Marketing know that becoming good at both isn’t easy. Sure, you might have some years of experience putting together successful strategies for organizations or maybe some really noteworthy marketing campaigns that have won awards. Great! But does that make your job any easier for the next challenge? Maybe a little but it does not remove the difficulty of integrating both Strategy and Marketing that will consistently produce tangible results.
The chart above defines the “Intersection” where the handoff occurs between strategy and marketing. Becoming familiar with this usually puts you a giant step ahead of most of your competition. These few simple keys can greatly benefit you in developing both your strategy and marketing. Understanding where strategy and marketing come together is the basis of producing a world-class brand.