The Intersection of Strategy and Marketing
Those who work in the areas of Strategy and Marketing know that becoming good at both isn’t easy. Sure, you might have some years of experience putting together successful strategies for organizations or maybe some really noteworthy marketing campaigns that have won awards. Great! But does that make your job any easier for the next challenge? Maybe a little but it does not remove the difficulty of integrating both Strategy and Marketing that will consistently produce tangible results.
The chart above defines the “Intersection” where the handoff occurs between strategy and marketing. Becoming familiar with this usually puts you a giant step ahead of most of your competition. These few simple keys can greatly benefit you in developing both your strategy and marketing. Understanding where strategy and marketing come together is the basis of producing a world-class brand.
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.