Have you ever noticed that the top brands are the best understood and the best remembered? There’s usually a clear correlation of these two aspects. Last week’s Print ’09 was a success in many ways … aside from the excellent Chicago weather it was easy for exhibitors to stand out. And many did.
(Chicago / Print ’09)
With fewer exhibits that were mostly smaller than in years past, it was also easier to be memorable. Here’s my take on it. I had plenty to see and learn during the week but I wasn’t totally exhausted at the end. Technology, innovation, productivity and improved design were the primary ingredients to some very impressive equipment.
Printers have similar branding challenges: How to show and tell just enough to be remembered. Sometimes the key is not to say or tell too much.
