What do they remember?
Have you ever noticed that the top brands are the best understood and the best remembered? There’s usually a clear correlation of these two aspects. Last week’s Print ’09 was a success in many ways … aside from the excellent Chicago weather it was easy for exhibitors to stand out. And many did.
(Chicago / Print ’09)
With fewer exhibits that were mostly smaller than in years past, it was also easier to be memorable. Here’s my take on it. I had plenty to see and learn during the week but I wasn’t totally exhausted at the end. Technology, innovation, productivity and improved design were the primary ingredients to some very impressive equipment.
Printers have similar branding challenges: How to show and tell just enough to be remembered. Sometimes the key is not to say or tell too much.
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.