You’re using Facebook, Twitter and Linkedin: Now What?
45% of small businesses have a presence on social media, a recent survey found http://bit.ly/2m1Spp.
The survey to 2,000 U.S. small businesses was conducted by Internet2Go and MerchantCircle September 8-18, 2009, found profiles of these businesses on Facebook and Twitter. This lines up with many other channel tracking and ranking reports.
Interestingly, respondents complained of high online marketing costs and a low amount of time to do it right. What intrigues me is how this new media does present new challenges that were absent with previous media. Namely, time requirements.
What these businesses have found out is now that they have laid a foundation they need to build the rest of the house. That sounds like work because it is!
Sorry, there are no shortcuts if you're going to do it yourself. But as my dear old dad used to say, "Anything worth doing is worth doing well." Oh well, he was usually right anyway.
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Tom Marin is an organizational consultant at MarketCues, a specialized firm he founded serving CEOs of companies focused on growth. He is the author of the book, RETHINK: An Inside Look At Smart Organizational Strategy, the architect of the SmartPlan360™ SaaS program that helps companies rethink foundational assumptions about alignment, integration, awareness and relevance. His consulting and coaching work spans four decades of serving senior leaders of private, public and nonprofit institutions. He produced the Rethink For A Change Workshop Series that has engaged leadership teams throughout the US. He holds Certificates in the DiSC Application Suite, Five Dysfunctions of a Team, ACT the Agile Model, and he is an accredited member of the national and international chapters of the Business Marketing Association. Tom received his Bachelor's in Social Science and Education from Northern Illinois University.